Directors at Rory McIlroy's Dublin-based PR firm see aggregate pay jump 16%

Directors At Rory Mcilroy's Dublin-Based Pr Firm See Aggregate Pay Jump 16%
Anton Savage (pictured) and Terry Prone are among The Communications Clinic's directors.
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Gordon Deegan

Newstalk broadcaster Anton Savage and three other directors at Dublin-based PR firm, The Communications Clinic, shared €909,125 in pay and pension payments last year.

New accounts show that Mr Savage, Eoghan Tomás McDermott, Daragh O’Shaughnessy and Terry Prone shared €882,925 in remuneration and an additional €26,200 in pension payments for 2023.


The aggregate pay to directors was a 16 per cent increase on the €778,679 paid in 2022.

The firm – which counts golfer Rory McIlroy among its clients – recorded a modest profit of €6,130 for the 12 months to the end of last March, following profits of €5,724 for the year prior.

At the end of March 2023, the firm had accumulated profits of €932,136.

The company’s cash funds declined marginally during the year, from €1.16 million to €1.06 million.


The firm's profit last year takes account of non-cash depreciation costs of €14,364, and a loss of €10,451 on the disposal of an asset.

Asked to comment on the firm’s financial performance, managing director Mr McDermott said: "2023 was a good year for the business.

"We developed an online suite of training products during Covid. They now complement our one-to-one and group training, which has returned to pre-Covid levels.

"That additional offering has seen our training business double in size, a growth that was driven by both private and public sector clients."


He added: "Our largest training contract in 2023 saw us train more than 4,000 individuals, with the programmes running a 'would recommend to a colleague' rate north of 98 per cent."

Mr McDermott, who took over as managing director in 2018, said the firm has expanded in both training and advisory, with total direct staff numbers currently at 21 people.

"Our job-interview preparation service continues to grow as the job market becomes more competitive," he added.

He said the business continues its long-standing relationship with Rory McIlroy Incorporated, adding that it has also expanded its partnership with Trinity College's Business School, and was recently appointed as advisor to a "major public works project of national significance".

The firm’s website also lists Uisce Eireann, AerCap, Primark (Penneys), Bank of Ireland and AIB among its clients.

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