Fast, factual and free
breakingnews.ie is Ireland's premier breaking news platform, providing the latest local and international news and sports reports. Ideal for those eager to stay informed in a fast, factual and free digital format.
In October 2020 breakingnews.ie relaunched with a significantly improved user experience and highly effective media solutions for brands.
To learn more watch our latest promo video or download our media pack
See our Digital Booking Terms & Conditions.
Brand safety statement
Breakingnews.ie seeks to report the news in a fast, fair and factual manner. We strive to produce high quality journalism that provides concise, clear reporting alongside easily understood explainers and background information. These are supported by strong editorial-led video and graphic content. We tackle issues affecting Ireland and the world, while keeping our readers - who have busy lives - updated on the very latest developments in news, sport and entertainment. As part of The Irish Times Group we operate to the same editorial standards and ethos as our sister publications.
For direct, programmatic guaranteed and private marketplace bookings
If requested we can target away from certain channels which are more likely to have brand-sensitive content. For example our News Channel can be omitted from campaigns.
We use Oracle Contextual Intelligence, a third party contextual tool that gives us more control and precision of the environments and content we target for advertising. The technology crawls and categorises content, improving our targeting capabilities so we target safe, appropriate, and brand-building inventory, as well as protecting advertisers that may have sensitivities towards certain types of content.
There are built-in categories - some of which are outlined below - that we can apply if requested. We can also create a bespoke category for a particular campaign. Whether it is a topic/category or certain keywords, we can exclude specific campaigns from appearing next to that topic or keyword, depending on the advertiser’s requirements.
Oracle Contextual Intelligence Safety Categories
In some cases where the content is of a sensitive nature, our editorial or operations team may remove specific advertising from this content if we believe it is in the best interest of the advertiser.
For open marketplace bookings
The marketplace tools allow the buyers to exclude content or keywords that they do not want their ads to appear next to.
Social paid-for extension
With approval from the client, we have the ability to run paid-for promotion from our social platforms; Facebook, Twitter and LinkedIn. We adhere to all the brand safety guidelines laid out by the platforms in their respective ad-buying systems.
You can read more about them here:
BreakingNews.ie supports the Coalition for Better Ads, whose aim is to improve consumers’ experience with online advertising.