Mobile and broadband provider Three has announced that 33 new jobs will have been created in its 3Stores by the end of the year.
Over the next three months the firm will open four more shops around the country.
The latest 3Store to open is in Ballincollig, Co Cork and is independently owned by Crona Byrne, daughter of the TV host Gay Byrne, and her partner Philip Carney.
Ms Byrne said: "Ballincollig is a great and prosperous town and is one of the fastest developing towns in the country.
"We are the first major mobile network to set up shop in the area."
Of the six new 3Stores opened so far, two are situated in Co Cork with the others in Naas, Middleton, Donaghmede and Athy.
The remaining four scheduled to open over the coming weeks will be in Cork, Arklow, Galway and Tipperary.