FAI confirm 3 as new sponsor
Mobile phone operator 3 and the FAI have announced a sponsorship agreement, worth €7.5m over four years, which sees 3 become the primary sponsor of the Irish national football team and all international squads.
The sponsorship will start on August 11 and sees 3 also working with football at grassroots level involving clubs and leagues up and down the country.
The sponsorship affords 3 premium branding rights on training and playing gear and kit, ticket branding and high visibility pitch-side branding at the Aviva Stadium.
The mobile phone company's customers will also be given privileged access to tickets and other exciting initiatives, details of which will be announced at a later date.
Robert Finnegan, CEO of 3, said: "We are delighted to announce this major sponsorship, and see this as a strong strategic fit for our business to drive awareness of our brand amongst supporters of the number one sport in the country. Football fans will be at the heart of 3’s sponsorship strategy and we plan to launch a range of exciting, new initiatives, including priority ticket bookings for 3 customers.
"This announcement officially confirms 3 as Irish football’s biggest fan and the number one network for all supporters. We hope football fans will not only cheer on our boys in green but will support their new sponsor by switching to 3."
John Delaney, Chief Executive, FAI, said: "3 is a new and dynamic brand in Ireland and their determination and drive will bring fresh energy and focus to the partnership. The agreement comes at a very significant time for Irish football and I look forward to seeing both sides enjoying success on and off the pitch.
"This is significant sponsorship which is structured to reach out as never before to engage with grassroots football and all the strands of the game that we represent. It is a significant investment in the future of Irish football, particularly in light of the current economic climate."
“We have worked hard with Robert Finnegan and his team from 3 over recent months I thank them for their vision, determination and professionalism. By coming on board at such an exciting time for Irish football, we look forward to a very beneficial partnership."
Giovanni Trapattoni, Senior Irish International Manager, said: "I look forward to 3’s support for Irish football. We have talked about their plans, and I think this partnership will be good for the game at all levels, while helping the FAI to develop and grow the sport. 3 is a major international brand and we’re delighted to have them on side."
