Sport Entertainment & Media Group has signed Arsenal and France player Patrick Viera as a new client.
SEM will represent Viera in wage and transfer negotiations.
It will also handle off-the pitch business affairs, including additional sponsorship opportunities,on his behalf.
SEM's clients include Tony Adams, Andreas Andersson, Niclas Alexandersson, Jesper Blomquist, Jorges Costa, Luis Boa Morte, Stephen Carr, Thierry Henry, Mark James, Matthew Le Tissier, Gavin McCann, Olof Mellburg, Johan Mjallby, Charlie Nicholas, Marian Pahars, Emmanuel Petit and Ian Wright.
It also represents Lennox Lewis, who meets Mike Tyson in June to defend his World Heavyweight title.