Eason is creating 50 jobs this year, with the opening of four new franchise stores.
The company is Ireland's largest retail and wholesale, book, news and stationery operator.
The latest franchise store to open its doors is at the Parkway Shopping Centre, Limerick.
Another one was opened in Listowel, Co. Kerry earlier this year while two more stores are set to open in Letterkenny, Co. Donegal and Fermoy, Co. Cork before the year is out.