American actor John Malkovich is trying to convince 300 girls from an elite English school to join him in bed, to publicise a new hotel.
The star posed in a similar photoshoot five years ago to promote a venture by pal Cosmo Fry in Cardiff, Wales.
Fry is launching a new hotel in Cheltenham, south west England and wants to repeat the feat.
He says: "We thought we'd invite girls from Cheltenham Ladies' College. John's definitely coming - he's up for it."
But the prestigious school is proving difficult to convince.
A spokesperson says: "This is not something we would involve ourselves in."