Ali G star Sacha Baron Cohen stunned late-night US television viewers on Wednesday night when he made chat show host Conan O'Brien touch his genitals.
Baron appeared on the New York-based show as his Kazakhstani journalist character Borat
and he immediately shocked the audience when he commented on previous guest Queen Latifah's bounteous breasts.
Things got worse at the end of the interview when Borak asked if he could touch O'Brien's genital area, or "hramb".
When the host refused, Borat jumped from his seat and insisted O'Brien touch his. After much protesting, Borat's wish was briefly granted - which prompted the audience to whoop with delight.