No whiff of baby talk as Paltrow launches scent campaign
Gwyneth Paltrow was keeping mum about those pregnancy rumours today when she was unveiled as the new face of Estee Lauder.
The 33-year-old actress kept any hint of a bump covered up in a ruffled shirt and belted coat during an appearance at London department store Selfridges.
Paltrow has been recruited as the face of Estee Lauder Pleasures perfume and signed bottles for shoppers.
Rumours abound that the Oscar-winning actress and her husband, Coldplay frontman Chris Martin, are expecting another baby but they have refused to confirm it so far.
Their first daughter, Apple, was born in May 2004.
Shakespeare In Love star Paltrow replaces Liz Hurley as the face of Pleasures and is starring in an ad campaign shot by photographer Mario Testino.
Aerin Lauder, senior vice president at the company, joined her at the Selfridges launch.
She said: “Gwyneth is a true beauty who is a perfect fit with the Pleasures concept. She’s approachable and casual, and also has the elegance and style that is inherent to the heritage of Estee Lauder.”
