New group to promote Irish food and drink
A new group is being launched today to promote Irish food and drink brands.
The group claims that consumers are confused as to what constitutes an Irish brand and a new logo has been unveiled as part of a campaign to help make it clearer.
"Love Irish Food" includes 25 of the country's top brands including Barry's Tea, Tayto and Bachelors.
A multi-million euro public information campaign is beginning in September aimed at getting more shoppers to buy Irish.
