A suicide charity is warning that the "culture of humiliation" in Ireland is pushing young men to take their own lives.
Ireland has the fourth highest rate of suicide amongst young males in the EU.
Turn the Tide on Suicide is now calling for a Suicide Prevention Authority to reverse this trend.
The charity lists a number of risk factors including alcohol abuse, life events and mental illness, as well as bullying or humiliation.
"If you go to school and you're continuously bullied, not just by other children, but by your teacher, and then that moves off and you go into a job and it continues on there, you eventually have this toxicity, and you start believing that, then you believe you have no use on the planet," said chairman Noel Smith explains.
"Therefore you decide suicide is an option - but it's never an option."