Tourism Ireland targets 'culturally-curious' travellers
Tourism Ireland has announced a new €1m advertising campaign for 2015.
The promotion kicks off today, with a wrap-around ad on the front and back pages of Britain's Daily Telegraph.
The glossy spread will feature images of Irish beauty spots including the Cliffs of Moher and Powerscourt Gardens.
It is hoped more than 1.2 million newspaper readers will see the advertisement, which has been timed to coincide with plans for New Year holidays.
CEO of Tourism Ireland Niall Gibbons said: "The British market performed for well in 2014, (up by) 6%.
"Readers of the Daily Telegraph play right into that culturally-curious segment. It's the first time when people pick up that newspaper, they'll see Ireland on the front and back pages in a four-page wrap."
The campaign is being rolled out in the UK, the US and mainland Europe.
In France and Germany, a new ad promoting Dublin as the 'must visit' city break destination in 2015 is appearing in cinemas during the month of December, reaching up to four million French and 750,000 German cinema-goers.
