Emma Raducanu responds to ‘unfair’ reaction after latest sponsorship deal

Emma Raducanu Responds To ‘Unfair’ Reaction After Latest Sponsorship Deal Emma Raducanu Responds To ‘Unfair’ Reaction After Latest Sponsorship Deal
Emma Raducanu will turn her focus to the clay-court season now, © PA Wire/PA Images
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By PA Sport Staff

Emma Raducanu has defended her commitment to tennis amid the “unfair” response to her growing list of sponsorship deals.

The US Open champion suffered a frustrating second-round loss to Katerina Sinaiakova at the Miami Open on Thursday night, bringing her hard-court campaign to an end until later this summer.

Following the defeat, some comments on social media again highlighted her growing list of commercial partners.

Porsche announced a deal with the 19-year-old at the start of this week but the British number one insists her main priority is improving results on the court.

“Maybe you just see, on the news or on social media, me signing this or that deal and I feel like it’s quite misleading because I’m doing five, six hours a day (of training), I’m at the club for 12 hours a day,” Raducanu told various national newspapers.


“But I throw out one post in the car on the way to practice and all of a sudden it’s ‘I don’t focus on tennis’. I think that it is unfair but it’s something I have learned to deal with and become a bit more insensitive to the outside noise.

“At the end of the day, I feel like my days (with sponsors) are pretty limited. I’m not doing crazy days. I’m doing three, four days every quarter, so it’s really not that much.”


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Since a remarkable victory as a qualifier at Flushing Meadows in September, Raducanu has found life difficult on the WTA tour.

A bout of coronavirus in the winter affected her training programme going into the new campaign and now the world number 13 will take a step into the unknown with the clay-court season – a surface she is most unfamiliar with – on the horizon.

New partner Porsche revealed on Monday that Raducanu would be involved in next month’s Stuttgart Open, a tournament sponsored by the German manufacturer.

Before that she will represent Great Britain in a Billie Jean King Cup qualifier against the Czech Republic in Prague across the weekend of April 15th-16th.

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