George Clooney promises his new Las Vegas hotel will add a touch of class to the gambling mecca when its doors are opened.
Clooney has teamed up with Cindy Crawford's husband Rande Gerber and two Las Vegas real estate companies for the anticipated Spanish-themed $3bn (€2.5bn) project Las Ramblas, which will boast a boutique hotel, a casino and residential units.
And the 44-year-old Hollywood actor is keen to point out that the new development will bring some old glamour back to the city.
He says: "We have this romantic notion of a place where you put on a jacket or a dress to go to dinner. We will have some sort of dress code so that it will feel like you are walking into a more formal Las Vegas of a different age or a classic Monte Carlo casino.
"I may be the novice of this group (of investors), but I have a good idea of what I like in Las Vegas, and it is all about class."
The Ocean's Twelve star, who is pumping much of his own cash into the project, adds: "I don't know that I will make a dime on any of this. I could lose my shirt. But it will be a big adventure."