Alan Sugar criticises 'Mr Nasty' image
Alan Sugar has criticised the BBC for portraying him as “Mr Nasty”.
The tycoon, 60, is about to front the fourth series of 'The Apprentice'.
But he told Radio Times magazine that his icy and fearsome boardroom image had been exaggerated.
Alan, thought to be worth about £800m (€1m), said: “It’s a continual argument I have with the production people.
“But like it or not, and I don’t like it that much, there’s a perception of me just banging the table and shouting.
“The BBC has categorised me as Mr Nasty, so all the humour ends up on the cutting-room floor.”
This year’s 16 contestants are said to include a BBC radio sports presenter, a woman who claims to be descended from royalty, an IT expert who won a payout after suing her City law firm, two trainee barristers and a business analyst.
The winner of the BBC1 show, which starts next week, will be given a job with a six-figure salary within Alan’s business empire.
Last year’s winner was public school-educated Simon Ambrose, who beat single mother and the show’s favourite, Kristina Grimes.
