British Airways today followed its decision to cut some European fares by slashing the price of long-haul business class tickets this summer.
Some Club World (business class) returns will be £1,000 (€1,490) cheaper, and 28 cities are included in the special offer.
BA’s UK sales and marketing head Tiffany Hall said: “The premium leisure market is growing strongly at the moment and we are looking to offer exceptional value for money on flights to many of our most popular long-haul destinations this summer and encourage customers to experience all the benefits of our multi-award winning Club World product.”
The special fares are on sale until June 24, 2004, for travel between July 15 and August 31, 2004.
Travel must include a Saturday night stay and the maximum stay length is three months.