The 'brokini' is a brief-style suit, with a strap that goes up over the shoulder.
The swimsuit is currently available in two patterns on the products website, selling for 45 Canadian dollars (€29).
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The website describes the product as "the perfect swimwear to make your parents question where they went wrong".
Creators Chad Sasko and Taylor Field from Toronto are hoping the trend will catch on, with their website stating: "We are stuck running a business that has thus far made -$5,326.87".
The style of the swimsuit has been compared to the 'mankini' worn by Borat in the 2006 satirical documentary 'Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan'.
