EU countries are being urged to ramp up their policing of deepfakes.
There has been a rise across Europe of images and videos edited using AI, depicting fake scenes involving real people.
Irish MEP Maria Walsh is calling on the EU to speed up detection and prevention of deepfakes.
She said they can have devastating consequences.
"If I had an intimate image that was released of me that was AI-generated, you know, my professional standing changes," she said.
"Of course my emotional mental health changes, my family is impacted, my friends are impacted.
"And it's very difficult to come back from that and say: 'Well that's fake'. And where's the proof? Proof is not going to be shown because that's fake. It's very difficult to even explain it so we have to put restrictions in and we have to be aware of it."
