Twitter will roll out verified gold and grey check marks as it relaunches the coveted blue check service next Friday, chief executive Elon Musk said in a tweet, after holding off the rollout earlier this week.
"Gold check for companies, grey check for governments, blue for individuals (celebrities or not). Painful, but necessary," Musk said in a tweet.
All verified accounts will be manually authenticated before the check is activated, Musk said.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
"Individuals can have a secondary tiny logo to show they belong to an organization if verified as such by that organization," Musk said in another tweet, adding that he will give a longer explanation next week.
The company had paused its recently announced $8 blue check subscription service as fake accounts mushroomed, and had said the sought-after blue check subscription service will be relaunched on November 29th.
The blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.