One in three people will be searching for bargains online when Black Friday and Cyber Monday roll around in a few days time.
New research from .IE, the national registry for .ie domain names, also shows that almost 4 in 10 people under 34 intend to shop online over the Christmas period.
And people under the age of 24 were revealed as the most-likely age bracket to go shopping this weekend: two-thirds said they would.
However, 38 per cent of the 1,000 people surveyed said they had no intention of going bargain-hunting this weekend — possibly reflecting consumer wariness during a cost-of-living crisis, .IE noted.
The survey also examined general Christmas shopping trends, and found that approximately one in three people plan to shop online.
A majority of shoppers who responded to the survey also said that shopping online was more convenient (59 per cent), and offers better value for money (55 per cent).
One-third of people surveyed intend to do their shopping mostly in-store. 24 per cent intend to shop mostly locally in-store from Irish retailers after enduring two Christmas periods under social restrictions linked to the Covid-19 pandemic. Those over 35 are more likely to shop in-store compared to their younger counterparts.
A further 27 per cent of consumers indicated they will research products and shop online or in-store accordingly.
Commenting on the new figures, Chief Executive of .IE David Curtin said that consumer sentiment for Christmas shopping was "not entirely gloomy", despite the cost-of-living crisis.
"40 per cent of those we surveyed plan to shop for Black Friday or Cyber Monday deals, with a portion of people still undecided," he said.
"Looking ahead to December’s Christmas run-in, online shopping is the preferred route for younger 18 to 34-year-old consumers who are digital natives and generally place more value on those purchasing channels."
Mr Curtin also warned consumers of "opportunistic cybercriminals" over the festive period.
