One in three people will shop online on Black Friday or Cyber Monday

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One In Three People Will Shop Online On Black Friday Or Cyber Monday One In Three People Will Shop Online On Black Friday Or Cyber Monday
New research from .IE, the national registry for .ie domain names, also shows that almost 4 in 10 people under 34 intend to shop online over the Christmas period. 
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Fiachra Gallagher

One in three people will be searching for bargains online when Black Friday and Cyber Monday roll around in a few days time.

New research from .IE, the national registry for .ie domain names, also shows that almost 4 in 10 people under 34 intend to shop online over the Christmas period.

And people under the age of 24 were revealed as the most-likely age bracket to go shopping this weekend: two-thirds said they would.

However, 38 per cent of the 1,000 people surveyed said they had no intention of going bargain-hunting this weekend — possibly reflecting consumer wariness during a cost-of-living crisis, .IE noted.

The survey also examined general Christmas shopping trends, and found that approximately one in three people plan to shop online.

A majority of shoppers who responded to the survey also said that shopping online was more convenient (59 per cent), and offers better value for money (55 per cent).

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One-third of people surveyed intend to do their shopping mostly in-store. 24 per cent intend to shop mostly locally in-store from Irish retailers after enduring two Christmas periods under social restrictions linked to the Covid-19 pandemic. Those over 35 are more likely to shop in-store compared to their younger counterparts.

A further 27 per cent of consumers indicated they will research products and shop online or in-store accordingly.

Commenting on the new figures, Chief Executive of .IE David Curtin said that consumer sentiment for Christmas shopping was "not entirely gloomy", despite the cost-of-living crisis.

"40 per cent of those we surveyed plan to shop for Black Friday or Cyber Monday deals, with a portion of people still undecided," he said.

"Looking ahead to December’s Christmas run-in, online shopping is the preferred route for younger 18 to 34-year-old consumers who are digital natives and generally place more value on those purchasing channels."

Mr Curtin also warned consumers of "opportunistic cybercriminals" over the festive period.

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