Diageo profits drop despite soaring demand for Guinness

Diageo Profits Drop Despite Soaring Demand For Guinness
Diageo reported continued 'strong' sales of Guinness across Britain. Photo: PA
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By Henry Saker-Clark, PA Deputy Business Editor

Drinks giant Diageo revealed a slump in profits over the past half-year as it was particularly weighed down by a plunge in demand in Latin America and the Caribbean.

The Guinness and Gordon’s gin maker saw shares dip in early trading on Tuesday after it revealed some shoppers are shifting towards cheaper drinks.


However, its British business saw positive growth as it was boosted again by soaring demand for Guinness.

The FTSE 100 firm recorded an operating profit of $3.3 billion (€3 billion) for the six months to December 31st, down 11.1 per cent against the same period a year earlier.

It came after the group issued a surprise profit warning late last year.

Diageo owns gin brands such as Gordon's and Tanqueray (Diageo/PA)
Diageo owns gin brands such as Gordon’s and Tanqueray. Photo: Diageo/PA

On Tuesday, Diageo reported that net sales dipped by 1.4 per cent to $11 billion on the back on unfavourable foreign exchange rates and a sharp slump in sales through its Latin America and Caribbean division.

Revenues in the region slid by 23 per cent, or $310 million over the half-year.

It said the drop was caused by weaker consumer demand and high inventory levels in the region.


Elsewhere, Diageo revealed a 10 per cent rise in net sales in Europe, despite declines in Eastern Europe.

The group said it was buoyed by a strong performance in Great Britain and Ireland, where sales rose by nine per cent and 10 per cent respectively.

It reported continued “strong” sales of Guinness across Britain, with the drink remaining the UK’s most popular pint after knocking Carling off the pedestal last year.

Diageo also reported a 17 per cent jump in sales for Johnnie Walker across Europe during the half-year.


However, recent weakness in gin continued, with volumes of Gordon’s and Tanqueray dropping across the Continent during the period, although this was largely offset through higher pricing.


Diageo chief executive Debra Crew said: “Looking ahead to the second half of fiscal 2024, despite continued global economic volatility, we expect to deliver improvement in organic net sales and organic operating profit growth at the group level, compared to the first half.

“While the macro environment will continue to present challenges, I am confident that we remain well-positioned and resilient for the long term.

“We are diversified by category, price point and region and will continue to invest behind our iconic brands to maintain our position as an industry leader in total beverage alcohol, an attractive sector with a long runway for growth.”

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