Gorbachev is new face of Louis Vuitton

Mikhail Gorbachev is the new face of Louis Vuitton.

The former Soviet leader is to appear in an ad campaign for the French luxury label, along with tennis stars Steffi Graf and Andre Agassi and veteran French actress Catherine Deneuve, the company said in a statement today.

Shot by photographer Annie Liebovitz, the ads focus on travel – a “core value” for the company which started in 1854 as a trunk-maker, the statement said.

Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background.

Graf and her husband Agassi are shown snuggling a hotel room bed.

A vampy Deneuve sits perched on a Vuitton suitcase in a foggy train station - or is it a movie set?

Vuitton said it was making a donation to two charities, former US vice president Al Gore’s The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development.

The company did not disclose the amount of the donations.

The campaign is to hit magazines in September, the statement said.

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