Racing pundit John McCririck has lost his age discrimination employment tribunal case against Channel 4.
The 73-year-old argued that he was sacked by the broadcaster because of his age.
McCririck said he was dumped from his high-profile role on Channel 4 Racing by “anonymous suits and skirts” as part of a drive to hire younger faces.
But a Central London Employment Tribunal panel ruled against him, McCririck told the Press Association.
The pundit, famed for his deerstalker, tic-tac gestures and gold jewellery, took his former employer and TV production company IMG Media Limited to the tribunal, alleging his sacking last year was motivated by age discrimination.
Both firms denied discrimination in the £3 million case.