Average shopping trip now at €21.30
The average shopping trip in Ireland is at the lowest level since 2005, according to a new report.
The latest supermarket share data from Kantar Worldpanel in Ireland showed that the average consumer now spends just €21.30 during a shopping trip.
David Berry, commercial director at Kantar Worldpanel, explains: “As speculation around the December budget increases shoppers are looking to tighten their grip on household spending.
“As a result the size of the average shopping basket is at its lowest level for seven years, dropping from an average of €22.50 last year to €21.30.
“Shoppers are reducing their spending by adopting a ‘little and often’ approach to shopping trips, which is helping them to limit wastage as they only buy what they need when then need it.”
Tesco and SuperValu both posted moderate sales growth of 2.4% and 0.4% this month.
However, Aldi remains the best performer with sales growth of over 28%, lifting its share of the market from 4.5% to 5.9%.
David Fitzsimons Retail Excellence Ireland CEO said: “The latest supermarket share data is no real surprise given that consumer sentiment is not good due to on-going speculation regarding the upcoming Budget.
“In addition to this, Aldi and Lidl are now stocking FMCG [Fast Moving Consumer Goods] brands which are of relevance to consumers and hereby making those stores a preferred option”.
