Ikea brilliantly parodies Apple in ad for new catalogue

"Experience the power of a bookbook™"

Ikea brilliantly parodies Apple in ad for new catalogue

The clever folks over at Ikea Singapore have come up wth this very funny ad for their 2015 catalogue.

And by the sounds of it, the new catalogue is technologically ground-breaking.

"At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas."

There are no cables at all, it comes fully charged - and the battery life is eternal. Amazing...

They might be taking a dig at Apple and their breathless, smug ads for their 'life-changing' products.

more courts articles

UK's Illegal Migration Act should be disapplied in Northern Ireland, judge rules UK's Illegal Migration Act should be disapplied in Northern Ireland, judge rules
DUP calls for measures to prevent Northern Ireland from becoming 'magnet' for asylum seekers DUP calls for measures to prevent Northern Ireland from becoming 'magnet' for asylum seekers
Former prisoner given indefinite hospital order for killing Irishman in London Former prisoner given indefinite hospital order for killing Irishman in London

More in this section

Stressed business woman overworked in office Natural Health: I'm perimenopausal and find it difficult to focus at work
Smartwatch with health app. Glowing neon icon on brick wall background Health watch: How much health data is healthy? 
Cork's wild salmon warrior Sally Ferns Barnes looks to the future Cork's wild salmon warrior Sally Ferns Barnes looks to the future
ieParenting Logo
Writers ieParenting

Our team of experts are on hand to offer advice and answer your questions here

Your digital cookbook

ieStyle Live 2021 Logo
ieStyle Live 2021 Logo

IE Logo
Outdoor Trails

Discover the great outdoors on Ireland's best walking trails

IE Logo
Outdoor Trails

Lifestyle
Newsletter

The best food, health, entertainment and lifestyle content from the Irish Examiner, direct to your inbox.

Sign up
Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited