Arctic Monkeys are on course to claim the biggest-selling album of 2007 after 85,000 copies of their new release sold in one day.
'Favourite Worst Nightmare' looks set to shift more than 250,000 copies by the end of the week.
It is the second album for the Sheffield band.
Their first album - 'Whatever People Say I Am, That's What I'm Not' - was the fastest-selling debut release in chart history with 363,735 copies sold in its first week.
HMV's Gennaro Castaldo said: "It was always going to be next to impossible to match or beat the phenomenal first day sales of Whatever People Say I Am… but coming this close is a fantastic result.
"People are buying this album not because of the media hype, but because it's had great reviews and they can't wait to hear it. 'Favourite Worst Nightmare' is easily the fastest-selling album of the year to date.
"If sales continue at this pace, they should certainly top the quarter million mark, which would not only give the band a sure-fire number one, but leave them well-placed to claim the biggest album of 2007."
The band look certain to overtake the Kaiser Chiefs, whose album Yours Truly, Angry Mob sold 151,000 copies in its first week of release last month.