A relatively unknown model has been chosen as the new Gossard bra girl.
Emma Griffiths, 25, will promote the new Ultrabra Superboost on billboards across the UK this autumn.
Gossard say Emma will take Britain by storm as a curvier alternative to previous models including Anna Kournikova and Sophie Anderton.
Emma has appeared in Elle and Vogue magazines.
Gossard says: "Emma's face, body and outlook were considered to offer qualities that women would have an affinity with and that men would be attracted to."