Someone over at Made.com is having a bad day
Well, this is awkward.
Someone over at the home interiors site Made.com was a little over-excited this morning at the prospect of a Yes vote in yesterdays' Scottish Referendum.
They sent out this to its users outlining their launch in 'the newly independent country' of Scotland - and they were even offering occasion-appropriate blue products.
The only problem, of course, is that Scotland voted to remain part of the United Kingdom so Made.com had to hastily send out this apology email - celebrating the Union and welcoming S Scotland back.
Changed their tune fairly rapid, didn't they? Twitter, of course, noticed the blunder.
When real-time marketing goes wrong - @madedotcom makes the wrong scheduled call on #indyref result pic.twitter.com/zfCdfhpwkF
— thiswayandthat (@emilyaturner) September 19, 2014
Oh, http://t.co/w00mhIP0Ox... #ScottishReferendum #oops pic.twitter.com/xTPXCAvh6q
— Ben Lewis (@benlewismedia) September 19, 2014
And over on CNN, they were having a bit of a day yesterday as well, when this unfortunate error started doing the rounds online.
The Scots gave it 110% pic.twitter.com/nCIGf6UErs
— John Rentoul (@JohnRentoul) September 19, 2014
We're sure the Scots gave it their all, but 110%? Come on, CNN.
