Squeaky-clean Jimmy Osmond broke the I’m A Celebrity rules by smuggling a secret message into camp concealed inside his teddy bear.
Hummy Bear has been Jimmy’s constant companion in the jungle.
But there was more to the cuddly toy than met the eye.
TV bosses had already confiscated a stash of salt and pepper he had hidden inside the bear.
But he revealed it also contained a secret tape recording featuring a message from his family.
Quizzed by camp leader Bobby Ball on why he had brought a teddy as his luxury item, Jimmy said mysteriously: “He’s a special teddy bear. I made him myself. He is a James Bond teddy bear. He senses trouble and assists.”
Producers smelt a rat and ordered Jimmy into the Bush Telegraph for a grilling.
“He is a very special bear and has very special talents,” Jimmy explained. “He is magic and can do anything I want him to. He has a voice and does all sorts of magical things.”
Under cross-examination he admitted: “There’s a little private message from my family in here – a talking message. He’s a talking teddy bear.”
He then played the message on which his wife and children told him: “Goodnight, we love you!”
The producers were unamused and forced him to hand over the recording.
But as they left the Bush Telegraph, Jimmy whispered: “Phew, we got out of that one, Hummy” – hinting the bear has more secrets to reveal.
Meanwhile, tensions were running high in camp thanks to the arrival of Cannon and Ball.
David Dickinson in particular was not pleased to see them.
Sheree Murphy told the Bush Telegraph: “They have come in and everyone is settled and I’m not sure if people are too happy that they are here. People are seeing it as competition. You can see tensions bubbling.”
Jilly Goolden has other things to worry about – namely the practice of drinking wine out of billy cans.
“Truly, for the image of the programme you can’t have people necking wine and sharing the same bottle to drink out of,” she complained. “That really won’t do. I really do think it is barking mad to put wine in a cooking tin.”
She also asked show bosses for a toilet brush because she is unhappy with the cleanliness of the facilities.
Elsewhere in camp, Carol Thatcher tried to convince the other celebrities she was nothing like her mother.
“Contrary to popular expectations, I’m not political, I’m not bossy and I swear I won’t handbag any one of you,” she said.