Dougie Poynter is already one of the favourites to win 'I'm A Celebrity ... Get Me Out Of Here!' after the line-up was officially announced today.
The McFly bassist and 'Coronation Street' star Antony Cotton have been given 4/1 odds of being crowned King of the Jungle.
Also expected to do well are 'The Only Way is Essex' hunk Mark Wright, 'The Real Hustle' beauty Jessica-Jane Clement and veteran comic Freddie Starr.
Sharon McHugh, spokesperson for bookmakers Paddy Power, said: "Dougie will be a big hit with the ladies and Anthony will be the housewives favourite but watch out for Freddie. He could be the real Starr of the show!"
Rank outsiders this year are 'Hart to Hart' actress Stefanie Powers and retired jockey Willie Carson.
As had previously been revealed, former 'Emmerdale' star Lorraine Chase, ex-Olympic athlete Fatima Whitbread and 'Benidorm' star Crissy Rock will also compete in this year's competition.
The show - which is once again hosted by ant and Dec - returns to ITV 1 on Sunday.
'I'm A Celebrity ... Get Me Out Of Here!' 2011 - full odds list:
4/1 Antony Cotton
4/1 Dougie Poynter
11/2 Mark Wright
6/1 Jessica Jane Clement
9/1 Freddie Starr
16/1 Lorraine Chase
16/1 Fatima Whitbread
18/1 Crissy Rock
20/1 Stefanie Powers
20/1 Willie Carson