IRFU admits ticketing ‘error’
IRFU has tonight released a statement admitting mistakes in there ticketing strategy for the upcoming Autumn International series.
The statement reads as follows:
“In light of reduced demand for tickets across matches in the upcoming Guinness Series, the Irish Rugby Football Union acknowledges that it made an error in its ticketing strategy and is giving a commitment that it will review its policy at the conclusion of the Guinness series.
At a meeting of the IRFU Management Committee it was decided that clubs will only be asked for immediate payment for tickets they have sold for the Guinness Series. The IRFU will work with the Branches and the Clubs to assess the situation regarding unsold tickets with a view to reaching an equitable solution to this difficult problem.
It was further agreed that ticket allocations to Branches and Clubs for the 2011 RBS Six Nations matches will not be affected by sales of tickets for the Guinness Series.”
Commenting on the matter Philip Browne chief executive of the IRFU said: “There has been slower than expected demand for this autumn’s Guinness Series. There are a number of elements impacting on this situation since the sales structure was drawn up in March 2010, including a further significant deterioration in the economic climate.”
“While the situation varies from club to club we are aware that a number of clubs are still in possession of tickets for matches. In the interests of Irish Rugby, the IRFU, the Branches and the Clubs, must continue to work hard to sell these tickets right up to kick-off for each match.
“The IRFU do not want to see clubs suffer financial hardship as a result of being unable to sell ticket packages for this Guinness Series and consequently will only seek immediate payment for tickets sold. On completion of the series, the IRFU will work with the Branches and Clubs to assess the effect of the reduced demand for tickets.
“In addition the IRFU will undertake a comprehensive review of its entire ticket sales strategy, which includes price tiering, bundling and distribution channels. As part of this review, which will commence immediately on completion of the Guinness Series, it will consult widely with its stakeholders.”
