Amazon sees record orders for Harry Potter book
Amazon.com says the sixth Harry Potter book, due to be released later this week, has already broken records to become the online retailer’s best new product release.
Amazon said it had received 1.4 million advance orders on its global websites for JK Rowling’s Harry Potter And The Half-Blood Prince, due to be released on Saturday.
Book five of the Harry Potter series was previously the company’s best new product release, and more than 1.3 million copies of that book were ordered before its June 2003 release.
The release of the Harry Potter book is one of the largest events of the year for retailers, as the popular series has a huge fan following and usually attracts large sales.
Scholastic, the US publisher of the Potter series, is printing and shipping 10.8 million copies of the latest book.
