Irish based IT company Datalex has come up with a new internet booking engine for its clients in French travel agencies.
The new venture will benefit French travel agencies. The agreement entails the provision of the Datalex Internet booking engine, BookIt! CONSUMER(tm), to power the new ITERRA Travel 21 ASP solution for French agencies and other merchant portals.
"Datalex is pleased to co-operate with ITERRA in supplying high quality IT services and technological innovation to its clients, which will ensure immediate return on investment for agencies using the Travel 21 solution," said Ornagh Hoban, Country Manager, France.
"Changing trends in the industry are forcing agencies to reassess their roles and business models and they are increasingly taking advantage of the opportunities afforded by the Internet to distribute their products and enhance their services to their consumers."
Travel 21 is being marketed to travel related companies in the French market that require a secure, supplier-neutral and scalable online distribution environment for their travel products and services.
The solution will provide cost effective and affordable access to industry-leading online booking technology for agencies, merchants and travel suppliers.