Avica Technology has opened its European centre in Thurles, Co Tipperary and plans to create 50 new jobs.
The centre is located in the Shannon Development Tipperary Technology Park.
Avica software products are used in digital cinema screens worldwide.
Its chairman and chief executive, Nicholas Clay said today: "We chose Thurles as its European headquarters because of the availability of a highly skilled, technology-focused workforce, especially from the nearby Tipperary Institute."
Clay also said that Government and county council assistance, as well as the favourable business climate, contributed to the decision.