Pamela Anderson's appearance on 'Dancing on Ice' reportedly cost ITV £1,000 (€1,600) a second.
The former 'Baywatch' babe was voted off the ITV1 show on Sunday after finding herself in the dreaded skate-off alongside Keith Chegwin, meaning she had only skated for a total of three minutes.
Show chiefs were said to be "gobsmacked" when she left as they had given her a £150,000 (€240,000) deal and hoped she would be the big star of the series.
A source told the Daily Mirror newspaper: "Pammy is the biggest star we have had in years and we hoped she would pull in millions of viewers for weeks and weeks. Her skating partner Matt Evers flew to America for weeks of training.
"We had to book first class flights for her and source plush accommodation for months too in case she got to the final stages.
"All in all we've spent about £150,000 on Pammy and she has lasted one week. It's a disaster."
The blonde beauty - who suffered a wardrobe malfunction during her skate-off routine, causing her to mess up - admits she was "devastated" she was voted off as she had so much more to give.
She said: "I really felt we would do really well and I have always wanted to learn how to skate, so it is devastating.
"I know I had the potential and the flexibility and the passion to do great things if I was around a little longer. I will do it somewhere else - Vegas, why not?"