Ten couples from around the world could compete for a €86,000 prize in a reality TV show in Singapore to see who can get pregnant first.
Self-styled sex guru Wei Siang Yu said he hopes the show, Dr Love’s Super Baby Making Show, will be beamed across the world and shown locally by MediaCorp, the national broadcaster, later this year.
“The main prize is the baby, of course,” Wei said. “We’ve not started the recruitment, but people have heard about it.”
Keith Cheong, an executive with the marketing and distribution department of MediaCorp Studios, confirmed that the company is discussing producing the reality show with Wei. But details of the deal are yet to be finalised, he said.
Nine foreign couples and a Singaporean couple will take part, Wei said.
They will lead their normal daily lives of work and play, but will have their movements closely monitored. The winning couple will be the first to test positive with a pregnancy test kit.
“It’s about conception, not about birth,” he added.
A worldwide survey last year by condom maker Durex showed that Singaporean couples had sex on average just 96 times in 2003 – making them the least sexually-active respondents among the developed countries surveyed.
Singapore has made baby-making a top national priority after it recorded its lowest-ever birth rate last year since independence in 1965. Only 37,633 babies were born in 2003.