Jennifer and Ben's movie faces chop
Ben Affleck and Jennifer Lopez are set for the ultimate humiliation – their latest movie turkey is likely to be dropped by every cinema in Britain.
Gigli is destined to end its run in cinema chains nationwide after only a week.
Normally the Hollywood pair, who recently called off their wedding, are box office magnets but critics have savaged their current release as one of the worst films of all time.
Film 2003 presenter Jonathan Ross said: “Nothing can prepare you for quite how bad Gigli is.”
When it opened on Friday, more than 70 UK cinemas opted to screen the film.
But by today none was planning to keep the film showing for a second week.
So few moviegoers went to see Gigli that it failed to make the box office top 15 compiled by Screen International.
Many films have their biggest share of takings during their first week of release.
But Gigli was beaten by kids cartoon Rugrats Go Wild which has already been out for eight weeks.
The poor performance of Gigli at the box office contributed to Columbia Pictures chairman Amy Pascal plummeting in a list of the most powerful businesswomen in the US this week.
She dropped 12 places to number 38 in a top 50 compiled by Fortune magazine.
“How did Pascal fall? Three little reasons – Gigli, Hollywood Homicide and Bad Boys II,” Fortune said.
