A Hawaiian woman got in touch with local media to highlight her travails with officialdom in relation to her surname.
Janice Keihanaikukauakahihuliheekahaunaele - 36 letters, 19 syllables - has had trouble getting a driver's licence with her correct name, as local officials can only fit 35 characters on the card.
So she contacted local news station KHON2 in order to get her situation resolved.
We think the real hero of this story is KHON2 News reporter Kanoe Gibson, who pronounces the woman's name RIGHT FIRST TIME.
No hesitation, no stumbling.
Like a boss.
Well done, that newsreader.