By Denise O’ Donoghue
A controversial advertisement in Cork city centre is to be removed by the weekend.
The advert, promoting the rebranding of Eircom to Eir, blocks a striking public art display which was commissioned by Cork City Council last year.
In response to
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Nice one @eir, thrilled to see you've covered up one of the best decorated buildings in #Cork with a boring sign. 😏 pic.twitter.com/tqSO5pv7Ix
— Michael Waldron (@michaeljwaldron) September 21, 2015
"The City Council have followed up on the matter and we have been advised that the advertising will be removed by the 27thSeptember," a spokesperson told the Irish Examiner.
Last year, Johnny Bugler and a crew from Cork Printmakers transformed Singer’s Corner in Cork with a black and gold design, a nod to the floral pattern found on old Singer sewing machines.
Singer’s have occupied the building on the corner of Grand Parade and Washington St since 1875.
Mr Bugler won the commission to wrap the building in the striking pattern as part of a city council-commissioned pilot public art project.
Each individual building project got a budget of around €10,000, drawn from the Department of Environment, Community, and Local Government’s Public Area Enhancement Scheme fund.
The city officials driving the scheme said they hoped it would bring a bit of life and colour into the city, and “start a conversation” about the future of vacant space in the city centre.
In the last few days, however, a poster advertising Eircom’s rebranding to Eir has been in place on the building, covering the artwork.
Locals had expressed their disappointment on social media.