Burger King has announced the appointment of the former President of Northwest Airlines as its Chief Executive Officer.
John Dasburg, who has spent the last 10 years at the airline, says he is fulfilling a life-long ambition to run a restaurant business.
Burger King, which is owned by Diageo plc, is the second biggest fast food chain in the world and operates at over 10,000 restaurants in the US alone.
Despite the apparent career U-turn, Diageo's Group Chief Executive, Paul Walsh said:
"He is a very experienced executive who will bring enormous energy and confidence to Burger King."