It is estimated shoplifting costs retailers €40m during the Christmas period.
Half of shops will be victims of theft at some stage over the festive season.
Small and medium business group ISME says the problem is worse this year because of the recession.
It is estimated that cost to business as a result of shoplifting can add up to 3% to the price of the product.
The Association says retailers will lose €200m in 2010 because of shoplifting.
According to ISME chief executive Mark Fielding: “There is no doubt that shoplifters see the Christmas period as the ideal opportunity, as there are bigger crowds in stores, more stock on shelves and an increase in temporary staff, who may not have the experience to identify shoplifters.
“Alcohol, electronic goods, toiletries, clothing and food products are the most common items targeted by thieves, causing huge financial damage to retailers up and down the country.
“The Association has also noticed a significant surge in theft of luxury items including designer labelled clothing, expensive toiletries and toys; some ‘stolen to order’.”
“While businesses and owner-managers have themselves a significant role to play in combating shoplifting, through adequate security precautions, staff training and general vigilance, the ultimate responsibility rests with those in law enforcement, to prevent, apprehend and adequately prosecute.”