Nokia get the flip on tough and smart new phones at IFA Berlin Consumer Electronics show
HMD Global, the home of Nokia phones, announced five new Nokia phones, three of which will be available in Ireland from October, including a new smartphone, the Nokia 7.2, a class-defining smartphone with a powerful 48MP triple camera featuring ZEISS Optics.
While so many companies are striving to produce high-end, expensive phones, Nokia is expanding its range to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life.
For those who are not interested in an all-out smartphone, the new Nokia 2720 Flip is compact in a classic form factor but with integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or perhaps for those looking for a digital detox.
Florian Seiche, CEO, HMD Global said: “We are now paving the way for the next phase for Nokia phones and have identified strategic investment areas for driving a high-quality Nokia smartphone experience for our fans, specifically focusing on bringing innovation in the area of 5G, security, imaging and design.”
In a strong renewal of the mid-segment, HMD Global today announced two new Nokia smartphones – the Nokia 7.2 and the Nokia 6.2 – both delivering segment leading experiences to fans in both display and imaging. In addition, both the Nokia 7.2 and Nokia 6.2 take a leap forward in craftsmanship and materials exploration bringing premium Nordic designs to the mid-segment.
Juho Sarvikas, Chief Product Officer, HMD Global said: “Our mid-range portfolio has always been acknowledged for exceeding fans’ expectations. Both the Nokia 7.2 and Nokia 6.2 carry forward the same philosophy of delivering premium experiences at exceptional value. From the powerful 48MP triple camera imaging featuring ZEISS Optics on the Nokia 7.2, to the best-in-class PureDisplay on smartphones the Nokia 7.2 and Nokia 6.2 bring the best experiences to our fans. Both smartphones come with a signature two-day battery life, and feature a unique design achieved with high-tech materials that’s true to our Nordic heritage. In addition, the Nokia 7.2 and Nokia 6.2 are Android 10-ready and will deliver on an OS experience that just keeps getting better.”
Nokia 7.2
The unlike the Nokia 6.2, the Nokia 7.2 will be available in Ireland and features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Premiering many exclusive imaging experiences, the new Nokia 7.2 delivers on Nokia phones’ legacy of bringing unique imaging technologies and features. In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode to give you stunning shots and exceptional image quality anytime of the day. These bokeh styles recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh. The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera. Nokia claim the Nokia 7.2 will have a two-day battery life. It will also feature a stunning PureDisplay technology and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.
Nokia 800 Tough
The Nokia 800 Tough is not only water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for those who like to work hard and play hard in harsh environments. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more. With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.
Nokia 2720 Flip
The new Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device. Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love. The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected.
The Nokia 7.2 comes in Cyan Green, Charcoal and Ice, in 4GB/64GB variants, priced at RRP €269 in Three from October, and RRP €299 SIM free from Harvey Normans and Powercity.
The Nokia 800 Tough comes in Black Steel and Desert Sand, priced at RRP €129 SIM free from October.
The Nokia 2720 Flip comes in Ocean Blue, Black and Pink, priced at RRP €109 SIM free from October.
