This is what happens when a GoPro camera goes into freefall at 10,000 feet.
Some skydivers in Sweden had just jumped out of the plane when one of their GoPros detached and started falling.
The dizzying footage shows the camera spinning and spinning and spinning as it plummets back to Earth before landing gently in some grass.
The video was posted to YouTube by Kristoffer Örstadius who writes that his dad came across the GoPro in the grass - and after sharing the video on the still-intact memory card, they were able to reunite the GoPro with its owner.
Quite the adventure.