University finally cracks advertising to youth
Are you tired of your universities trying to sell you baloney lifestyles of smiling, multi-cultural groups of people in their mid-twenties with perfect teeth?
Education advertising need to be relatable. And if there's anything students know, it's internet videos and forums.
Enter the University of Lethbridge, who understand that all you really need to reach today's youth is a sense of humour, a cat video, and Chris Hadfield.
'The University of L has prepared me to live nine lives; I only need one.'
Bravo, university cat.
Hat-tip to r/videos for the link.