We don't usually like corporate PR videos, but boy, is this one is easily the best Christmas video of the year so far.
Westjet Airlines in Canada brought in Santa Claus for a day to find out what its passengers really wanted for Christmas. Nice way to kill some time before the flight, and a cool bit of advertising, right?
Well, it was actually a whole lot more.
Stick with the video for a few minutes - it takes a while to get going, but is worth the payoff at the end, as Santa turns up unexpected and puts a smile on everyone's face.
The look of happiness on people's faces, the fake snow, the over-excited kids - this, folks, is how you do Christmas PR.