Business group IBEC claims Dublin should embrace high-rise living.
It says building higher density and taller developments will help to tackle the housing crisis.
The employers' group says it is concerned about proposed reductions in the building height limits which feature in the draft Development Plan for Dublin.
IBEC's Aidan Sweeney, said easing height restrictions could also attract investment.
"The new Dublin city development plan must recognise that we are in a time of acute housing shortages.
"We have a growing population, but also we are a global competitive city, and we need to take advantage of opportunities that say, for instance, Brexit and uncertainty in the UK have thrown up for other cities around Europe."