A little-known actress rapping about her "snot-stained sack" and diet of "leftover fish fingers" has become the latest YouTube viral sensation.
Clocking up over two and a quarter million hits since being uploaded on December 19, 'The Motherhood' - featuring the lyrical stylings of 32-year-old Rachel Donovan - has hit home with an online audience who can identify with complaints such as:
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[/comment]Of course, it's an ad - created by London-based agency Krow Communications for Fiat UK as part of a campaign for their new 500L model.
But with observations such as
they have a bona fide online hit on their hands, the subject matter even prompting a blog post from The Guardian on how the video "captures the essence of modern motherhood".Quite.
raps Rachel, surrounded by kiddie detritus while one of her brood smears yoghurt on her laptop.
It's all cunningly interspersed with shots of a shiny new Fiat 500L and the heroine looks suspiciously groomed for a mother-of-three with "sick on her coat" - but what harried mammy can't identify with lyrics like
Rachel - who also starred with Cillian Murphy in 'Breakfast on Pluto', fact fans - and her brood have some way to go before they catch up with the hip-hop breakout sensation of 2012 - a certain portly South Korean pop star with a weird horsey dance, whose
hits for 'Gangnam Style' made it the most popular YouTube video EVER - but 'The Motherhood' is that precious example of marketing gold. An ad that people want to watch and share.raps Rachel.
Peace out, etc.
We think 'The Motherhood' pulls off the feat of being funny enough to share, but the history of rapping in advertising is an ignominious one.
Here are 3
that should have stayed on the drawing board.Sounds like a rap battle between two readers at Mass. Fleetwood could, but shouldn't.
Do everyone a flavour and never darken our airwaves again.
If you have small kids, you probably watch Nickelodeon. If you watch Nickelodeon, you'll probably have seen this. WARNING: IT CANNOT BE UNSEEN
YouTube's top 20 viral ads of 2012 - also featuring Fiat with Charlie Sheen in a cameo appearance.