Apple has finally joined Instagram – but won’t be posting any pictures of their own

Apple is notoriously shy when it comes to social networks but the world’s largest tech company has finally joined the Instagram party.

It’s been seven years since Apple provided Instagram with a platform to exist, and in the years since both companies have helped lead a revolution in picture sharing – with more than a trillion photos reportedly taken on the iPhone each year.

Apple’s first posts are all an extension of an existing ad campaign you’re probably already very familiar with – Shot On iPhone – with the account being used to share users’ pictures taken on Apple’s mobile devices.

#ShotoniPhone by… – 1. Mirabai M. @mirafilm “Beekeeping is incredibly addictive. Once you start, it’s very hard to stop. I think I’ll probably be a beekeeper for the rest of my life.” – 2. Jeremy S. @jeremysnell “I do show people the photos I take of them. A lot of these people have never really had their picture taken before, so this is really special to them. I think it opens people up in a new way, when they are able to see themselves in an image.” – 3. Daniil S. @daniil “I want to show the backstage – we’re surrounded by so much beauty that we take for granted. For us it’s so common. We don’t see the beauty anymore.” – 4. Marcelo N. @marcelonava “I like to walk, exploring a city, knowing every little space within the world.” – 5. Dave S. @davesandford “An adrenaline rush? Quite the opposite actually. I find swimming with sharks to be very peaceful.”

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Nothing on the account will have been taken by Apple, with the company instead curating their page from pictures posted using the #ShotOniPhone hashtag.

It’s part of the campaign that’s been running for around two years, featuring iPhone shots taken across the world.

Apple’s account has under 30,000 followers at the time of writing, but that’s bound to shoot up dramatically.

And with the people who’ve taken each picture credited properly on the posts, it’s likely that anyone featured will receive a bump in popularity too.

Apple’s rivals mostly use the platform to promote pictures of their devices – something Apple already uses Facebook, Twitter and Instagram to do through sponsored posts.

But with the company’s account already boasting a plethora of diverse photographs, the only question is why it’s taken them so long to join a platform perfect for promoting its camera’s capabilities.


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