Animal social media stars have caused a surge in pet spending

Pet owners in the UK seeking social media fame for their animals have triggered a surge in sales of pet accessories in the last year, new research from Argos claims.

The retail giant has revealed that sales of premium pet grooming products have increased by 163% compared to the same period last year.

"‪I've got a big head and little arms‬" -Doug

A post shared by Doug The Pug (@itsdougthepug) on

It’s a rise they believe is down to the increasing trend of pet fame on social media sites such as Facebook and Instagram.

The hashtag dogsofinstagram has been used on more than 70 million posts, and #catsofinstagram has been used more than 60 million times.

Alongside the huge rise in grooming products, Argos also said pet accessory sales have also increased by 13%.

A post shared by Grumpy Cat (@realgrumpycat) on

Many animals on the sites have gathered followings bigger than those of many celebrities in their own right – Boo the Pomeranian has more than 16 million Facebook followers, while Doug the Pug and Grumpy Cat each have more than two million Instagram followers.

Famous pets too are becoming increasingly prominent – Mark Zuckerberg’s Hungarian sheepdog Beast has more than 2.6 million likes on his Facebook page.

so close yet so far.

Posted by Boo on Monday, January 23, 2017

Argos pet care buyer Emma Carter said: “Whilst the UK has always been a nation of pet lovers, the rise of social media has really taken our obsession to another level. This is reflected in the huge increase we’ve seen in pet product purchases over the last 12 months alone.

“It’s great to see so many people documenting the antics of their beloved pets and sharing these moments on their social channels. With pets now dominating newer social networks such as Snapchat, the ‘pet-working’ trend isn’t slowing down any time soon.”

According to the retailer, its most popular pet accessory is a £39.99 scratch and rest station for cats, followed by a fur radiator bed, which costs £9.99.


Most Read in Ireland