LeBron James is leaving home for Hollywood and an iconic team. And the Los Angeles Lakers have a new superstar — LA -Bron.
The four-time NBA MVP announced early yesterday he has agreed to a four-year, $154 million (€133m) contract with the Lakers, joining one of the NBA’s storied franchises and switching conferences to try and dethrone the Golden State Warriors and grow his own legacy. For the second time in his career, James is saying goodbye to the Cleveland Cavaliers, who drafted the teenage sensation from Akron in 2003 and have to be satisfied with winning just one title in the 11 years they had him.
Unlike his two previous forays in free agency, James did not drag out his decision and made the announcement less than 24 hours after NBA free agency opened.
His management agency, Klutch Sports Group, announced his agreement with the Lakers with a simple, short release. It was a stark contrast from eight years ago, when a poorly-conceived TV special to announce his departure from Cleveland backfired and damaged James’ image.
James isn’t planning any more comments and there won’t be a welcoming press conference or celebration in Los Angeles. James will make his next public comments on July 30 in Akron when he opens a public school started by his family foundation.
The game’s biggest star will now lead a young Lakers team — run by Lakers Hall of Famer Magic Johnson — that has been overmatched in recent years while rebuilding. But the Lakers will instantly rise with James, a three-time champion who after being swept by the Warriors in this year’s NBA Finals said he is still driven and very much in “championship mode.” James wasn’t planning to have any face-to-face meetings, but Saturday night he met with Johnson, who sold him on his vision for the Lakers.
Earlier in the week, Johnson seemed resigned to the possibility he might not get James or Paul George, who ended up re-signing with the Oklahoma City Thunder.
But Johnson was confident he could pull something off. “I’m Magic Johnson,” he said.
The massive Los Angeles market will also provide James with a grander platform for his philanthropy and social activism. He already owns two homes in Southern California and has a film production company.
And unlike eight years ago when he ripped James for leaving, Cavs owner Dan Gilbert thanked him. Gilbert opened his comments by referring to Cleveland’s 2016 title as “a championship that united generations of Clevelanders, both living and passed.”
“LeBron, you came home and delivered the ultimate goal,” Gilbert said in a statement. “Nothing but appreciation and gratitude for everything you put into every moment you spent in a Cavaliers uniform. We look forward to the retirement of the famous #23 Cavs jersey one day down the line...”